Interactive Video

From shopping to surveys and a whole lot more, interactivity in videos is changing the marketing game

What’s an Interactive Video?

Picture this: you’re watching your favorite commercial, but instead of shouting at the screen, the screen listens to you! It’s the rebel of the video world, saying, “Hey, you’re not just a spectator; you’re the director!” Click, swipe, and giggle your way through, because an interactive video is where your couch becomes the control center, and you’re the mastermind of the entertainment universe. Interactive videos: because life’s too short for one-way streets!
Interactive video was invented after the realization that our attention spans are sometimes even too short for a regular short video. Just kidding, but in all seriousness, this type of video allows viewers to interact with the content, often by clicking on buttons or making choices that influence the path of the video – kind of like storyline video games, just without the Fortnite dances and cool clothing. 

With interactive video, you can incorporate elements such as quizzes, surveys, and call-to-action buttons to create a more engaging and immersive experience for the viewer. These videos can be used for a variety of purposes, from training and education to marketing and advertising. They offer a unique way to capture viewers’ attention, keep them engaged, and provide a more personalized experience.

Interactive video can be used for a variety of business purposes, including:

E Learning


Interactive video can be used for e-learning courses to make them more engaging and effective. Viewers can interact with the video by answering questions or making decisions, which helps to reinforce learning.

Product Demos

Product Demos

Interactive videos can be used to demonstrate the features and benefits of a product in an engaging and interactive way. Viewers can click on different parts of the video to learn more about specific features or to see the product in action.

Sales Marketing

Sales & Marketing

Interactive videos can be used in sales and marketing to engage potential customers and increase conversions. Viewers can interact with the video by filling out a form, scheduling a meeting, or taking other actions that move them closer to making a purchase.

Customer Support

Customer Support

Interactive videos can be used for customer support to help customers troubleshoot problems or learn how to use a product. Viewers can interact with the video by selecting the problem they are experiencing or the feature they want to learn more about, which helps to provide targeted support.



Interactive videos can be used for entertainment purposes, such as interactive movies or games. Viewers can make decisions that affect the outcome of the story or game, which adds a new level of engagement to the experience.

Types of Interactive Videos

branching graphic


The branching feature of interactive video allows viewers to make decisions or choices that determine the path the video takes.

Based on the viewer’s selection, the video can branch off into different directions, leading to different outcomes or conclusions. This creates a personalized and immersive experience for the viewer.

The branching feature is particularly useful for training videos, educational content, or marketing campaigns where businesses want to provide viewers with more control over the content they consume.

Hot Spots

A hot spot is a feature in interactive video where a specific area of the video is clickable, allowing the viewer to access additional information or navigate to a specific page. Essentially, it allows viewers to interact with the video by clicking on specific points to engage with the content on a deeper level.

For example, in a product demo video, a hot spot could be added to a specific feature of the product that viewers may want to learn more about. This would allow the viewer to click on the hot spot and be taken to a new page with additional information or resources about that specific feature. Hot spots are a great way to make interactive videos more engaging and personalized, allowing viewers to choose their own path through the content.
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personalized content graphic

Personalized Content

The personalized content feature of interactive video allows for a customized viewing experience based on the viewer’s interests, behavior, or preferences. This feature uses data such as viewer input, browsing history, and location to dynamically change the content displayed during the video playback.

For example, an interactive video promoting a clothing line could ask the viewer questions about their style and preferences, and then show personalized product recommendations based on the answers given. This can increase engagement and improve the overall viewing experience, ultimately leading to higher conversions and customer satisfaction.

Gamification, Surveys, & Quizzing

The gamification feature in interactive video refers to the integration of game-like elements into the video to increase user engagement and motivate them to complete the video. This could include adding points, levels, or badges to the video, creating a quiz or puzzle that users must solve, or allowing users to make choices that affect the outcome of the video.

The gamification feature not only makes the video more fun and enjoyable to watch, but it also increases user retention and helps businesses achieve their marketing goals.
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