What’s an Explainer Video?
An explainer video is a short, engaging video that explains
a product, service, or concept in a simple and easy-to-understand way. Explainer videos are typically used by businesses to introduce a new product or service, or to
explain a complex concept or process to their audience.
Explainer videos can be animated, live-action, or a combination of both. They are usually less than two minutes long, and they are designed to grab the viewer’s attention and keep them engaged throughout the video.
The goal of an explainer video is to simplify a message and make it more accessible to the audience. They often use storytelling techniques, humor, or a combination of both to engage the viewer and help them remember the information presented in the video.
Explainer videos are a great way to communicate complex information in a simple and engaging way, and they can be a powerful tool for businesses looking to increase their brand awareness and drive conversions.
The goal of an explainer video is to simplify a message and make it more accessible to the audience. They often use storytelling techniques, humor, or a combination of both to engage the viewer and help them remember the information presented in the video.
Explainer videos are a great way to communicate complex information in a simple and engaging way, and they can be a powerful tool for businesses looking to increase their brand awareness and drive conversions.
There are several ways in which an explainer video can be good for business.
Simplify Complex Ideas
Explainer videos are an effective way to simplify complex concepts and ideas into an easy-to-understand format. By breaking down complex information into simpler terms, businesses can ensure that their audience fully understands their products or services.
Boost Video Engagement
Video content is highly engaging, and explainer videos are no exception. By using storytelling, humor, or other engaging techniques, businesses can capture their audience's attention and keep them engaged throughout the video.
Drive Conversions
Explainer videos can be used to educate customers about a product or service, build trust and credibility, and ultimately drive conversions. By presenting a clear and concise message, businesses can encourage viewers to take action and make a purchase.
Improve SEO
Videos are highly shareable, and including an explainer video on a website or social media page can improve search engine rankings and drive traffic to a business's website.
Types of Video
Types of Explainer Videos
3D Animated Video
3D Animated Video Explainers elevate the viewer’s experience by adding extra depth with the use of 3D objects, perspective, and movement.
2D Animated Video
2D Animated Explainer Video is the most common form of animation used in popular cartoons such as Bugs Bunny and The Little Mermaid. It uses illustrated environments to share a story.
Motion Graphics
Motion Graphic Explainer Videos are graphic illustrations that have been animated to incorporate movement. The movement of the text, shapes, and illustrations have meaning in the story.
Live Action
Live Action Explainer Videos incorporate footage captured during a live film shoot, often combined with animated effects, to bring the story to life.
Screencast Explainer Video
Screencast Explainer Videos showcase a view of a computer or phone screen and are often used in software demo and tutorial videos.
Character Animation
Character Animation Explainer Videos tell a story through animations of people, animals and/or other representational characters for a brand.
Frequently Asked Questions
What is an explainer video?
An explainer video is a short, engaging video that explains a product, service, or concept in a simple and easy-to-understand way.
How long should an explainer video be?
Most explainer videos are between 60-90 seconds in length, although some can be up to 2 minutes long.
What types of businesses can benefit from an explainer video?
Any business that wants to simplify complex concepts or ideas and present them in an engaging way can benefit from an explainer video. They are commonly used by startups, tech companies, and service providers.
How much does an explainer video cost?
The cost of an explainer video can vary depending on several factors, including the length of the video, the style of animation, and the complexity of the concept being explained. Generally, explainer videos can cost anywhere from a few hundred to several thousand dollars.
How long does it take to produce an explainer video?
The timeline for producing an explainer video can vary depending on the scope of the project and the amount of revisions needed. Typically, the production process can take anywhere from 2-8 weeks.
What types of explainer video styles are there?
There are several types of explainer video styles, including animated explainer videos, live-action explainer videos, whiteboard explainer videos, and motion graphics explainer videos.
How do I promote my explainer video?
Businesses can promote their explainer videos on their website, social media platforms, and through email marketing campaigns. Paid advertising channels such as YouTube, Facebook, and LinkedIn can also be effective for promoting explainer videos.
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