Explainer Video

Simplify and clarify your message with an Explainer Video

What’s an Explainer Video?

An explainer video is a short, engaging video that explains 
a product, service, or concept in a simple and easy-to-understand way. Explainer videos are typically used by businesses to introduce a new product or service, or to 
explain a complex concept or process to their audience.
Explainer videos can be animated, live-action, or a combination of both. They are usually less than two minutes long, and they are designed to grab the viewer’s attention and keep them engaged throughout the video.

The goal of an explainer video is to simplify a message and make it more accessible to the audience. They often use storytelling techniques, humor, or a combination of both to engage the viewer and help them remember the information presented in the video.

Explainer videos are a great way to communicate complex information in a simple and engaging way, and they can be a powerful tool for businesses looking to increase their brand awareness and drive conversions.

There are several ways in which an explainer video can be good for business.

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Simplify Complex Ideas

Explainer videos are an effective way to simplify complex concepts and ideas into an easy-to-understand format. By breaking down complex information into simpler terms, businesses can ensure that their audience fully understands their products or services.

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Boost Video Engagement

Video content is highly engaging, and explainer videos are no exception. 
By using storytelling, humor, or other engaging techniques, businesses 
can capture their audience's attention and keep them engaged throughout the video.

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Drive Conversions

Explainer videos can be used to educate customers about a product or service, build trust and credibility, and ultimately drive conversions. By presenting a clear and concise message, businesses can encourage viewers 
to take action and make a purchase.

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Improve SEO

Videos are highly shareable, and including an explainer video on a website or social media page can improve search engine rankings and drive traffic to a business's website.

Types of Explainer Videos

3D Animated Video

3D Animated Video Explainers elevate the viewer’s experience by adding extra depth with the use of 3D objects, perspective, and movement.

2D Animated Video

2D Animated Explainer Video is the most common form of animation used in popular cartoons such as Bugs Bunny and The Little Mermaid. It uses illustrated environments to share a story.

Motion Graphics

Motion Graphic Explainer Videos are graphic illustrations that have been animated to incorporate movement. The movement of the text, shapes, and illustrations have meaning in the story.

Live Action 

Live Action Explainer Videos incorporate footage captured during a live film shoot, often combined with animated effects, to bring the story to life.

Screencast Explainer Video

Screencast Explainer Videos showcase a view of a computer or phone screen and are often used in software demo and tutorial videos.

Character Animation

Character Animation Explainer Videos tell a story through animations of people, animals and/or other representational characters for a brand.
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