Video Marketing in 2024

Let’s take a look at some of the trends and predictions for video marketing in 2024.

Video marketing has become an essential part of any business’s marketing strategy. By 2024, the use of video as a marketing tool is expected to continue to grow, with new trends emerging and existing ones evolving. In this blog post, we’ll take a look at some of the trends and predictions for video marketing in 2024.

Interactive Video Will Take Center Stage

Interactive video will be one of the biggest trends in video marketing in 2024. By allowing viewers to interact with the video, businesses can create a more engaging and personalized experience. Interactive video can be used for product demos, tutorials, and virtual events, among other things. In 2024, we can expect to see more businesses experimenting with interactive video and using it to drive engagement and conversions.

Short-Form Video Will Dominate Social Media

Short-form video has been growing in popularity in recent years, and this trend is expected to continue in 2024. Platforms like TikTok and Instagram Reels have already demonstrated the power of short-form video in driving engagement and building communities. In 2024, we can expect more businesses to embrace short-form video as a way to connect with their audience and stand out in a crowded social media landscape.

Livestreaming Will Become More Mainstream

Livestreaming has been around for a while, but it has become increasingly popular in the wake of the COVID-19 pandemic. In 2024, we can expect to see even more businesses using livestreaming as a way to connect with their audience in real-time. From virtual events to product launches, livestreaming can be used for a variety of purposes, and it allows businesses to engage with their audience in a more personal and authentic way.

Personalization Will Be Key

Personalization has been a buzzword in marketing for a while, but it will be even more important in 2024. With so much content available online, businesses will need to find ways to stand out and create a personalized experience for their audience. Video can be a powerful tool for personalization, whether it’s through interactive video, personalized messaging, or targeted video ads.

Virtual and Augmented Reality Will Evolve

Virtual and augmented reality have been slowly gaining traction in recent years, and in 2024, we can expect to see these technologies continue to evolve. Virtual and augmented reality can be used to create immersive experiences for viewers, whether it’s through virtual tours, interactive product demos, or virtual events. As these technologies become more accessible and affordable, we can expect to see more businesses experimenting with them in their video marketing strategies.

In conclusion, video marketing will continue to be a vital tool for businesses in 2024. By staying up-to-date with the latest trends and technologies, businesses can create engaging and effective video content that connects with their audience and drives results. Whether it’s through interactive video, short-form video, livestreaming, personalization, or virtual and augmented reality, video marketing will continue to evolve and grow in the years to come.

Global Advertising Discontentment and What You Can Do About It

Facebook (Meta)’s reported 1.1% decrease in ad revenue is, as they state “a result of low demand for advertising caused by a ‘volatile macroeconomic landscape’.”*

Snapchat is in a similar boat, and while they haven’t reported their ad revenue yet, the signs are not good – according to Zacks Consensus Estimate, the ad revenue downturn is estimated to be as high as 5% YOY.**

Youtube has reported ad revenue is down by 2.6%, for the third quarter in a row. This is thanks to a great deal of economic uncertainty. Viewership of YouTube is at an all-time high.

“We’re seeing strong watch time, growth… monetization is also progressing nicely. People are engaging and converting on ads across Shorts at increasing rates,” added Philipp Schindler, Google’s chief business officer. And the proof is in the viewership – daily short video views increased from 30 billion in Q1 of 2022 to 50 billion now.
“Brands that are looking to win in the future need to have a strong content strategy centered around video. It’s no longer optional – get on the cusp of excellent video content or miss out on revenue,” states Alesha Peluso, CEO of Three Summers Creative.
In addition to monetization of YouTube Shorts for Content Creators, which rolled out in November of 2022, shoppable short videos are just on the horizon.

Global Advertising Discontentment and What You Can Do About It

The future of video content, advertising, and monetization lies not in the technology as it used to nor in any predictable future assets such as big data or AI. The winning formula lies in the quality of the content a brand creates and how meaningful that content impacts their audience. 

“Even as tech giants are simplifying their ad management tools and making it easier for people to manage their campaigns, the challenge of seeing performance has increased. Even our seasoned media buyers are having to pivot frequently through the ups and downs of the economy, the dissolution of third party data, and the increasing margin pressure across all industries. This makes content differentiation and creative currency the most important value to a brand.”

This is the way.

this is the way from mandelorian - how we do video marketing in 2024
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